Evan Hafer is the Founder & CEO of Black Rifle Coffee, a small batch coffee roasting company. He started out at the University of Idaho, after which he spent 14 years in the U.S. Army as an infantryman, a Special Forces soldier, and a CIA contractor.I came across Evan in a 2016 Forbes Article about the Top 25 Veteran Founded Startups in America.
Why Listen:
I enjoyed this conversation; Abe's honesty, his directness in revealing the ups and downs of entrepreneurship, as well as the many pivots that he's experienced in his own life. He started True Made Foods seven years ago when he was 38. He had four kids. It was not necessarily in line with what he did in his background. They are growing rapidly. They were named one of the top 10 most innovative food companies of 2021. In this interview, I appreciated how he talked about how most people get jobs through their network, not the front door. And when you leave the military, you're almost starting with an empty network. He talks about how big-name degrees at big schools don't solve everything. He talks about going to Bulgaria and taking over a plastics company to do turnaround work. He also talks about how his four kids were eating ketchup and he couldn't get them to stop. So he wanted to address a problem around his table. I love what he shares about saying no to growth and being honest about when you're ready to grow.
About Abe:
Abe is the CEO and Founder at True Made Foods. Prior to True Made Foods he had an eight-year career as a Naval Aviator, where he deployed around the world and for OIF. Post Navy, Abe lived and worked as an entrepreneur in emerging and frontier markets, including China, Egypt, Jordan, Qatar, Kazakhstan, Bulgaria, Ghana, Uganda and Lebanon. He launched multiple businesses in difficult environments and helped raise debt and equity capital for SMEs in Africa and China.
Why Listen:
I love how Arron has formed a company that is directly aligned with his values and his personal interests. While this is a story of a Veteran who founded a company, there is something for everyone in this story. First of all, I appreciate Arron’s example of someone who is always learning - from audio books, from YouTube videos, from peer groups - and using that to get better. I also admire how Arron is constantly walking the fine line between listening to customer feedback while also trusting his own vision and intuition.
About Aaron:
Aaron is the Chief Grinder at Keto Butta, which isn’t about being part of a diet craze of just seeing a regular almond butter - it’s a fun, delicious and healthy way of living. He served in the US Army as a Telecommunications System Operator for over 9 years, and currently serves as the City Leader for Bunker Labs in Portland Oregon.
About Robert Irvine:
"With more than 27 years in the culinary profession, Chef Robert Irvine has cooked his way through Europe, the Far East, the Caribbean and the Americas, in hotels and on the high seas. Robert hosts the Food Network series Restaurant: Impossible, where he saves struggling restaurants across America by assessing and overhauling their weakest spots. He also previously hosted Dinner: Impossible and Worst Cooks in America. Robert has authored two cookbooks, Mission: Cook! and Impossible to Easy, and one healthy-living book, Fit Fuel: A Chef’s Guide to Eating Well and Living Your Best Life. He tours with his interactive live show, Robert Irvine Live, and appears regularly as an expert guest on national morning and daytime talk shows.
In 2015 Robert launched Robert Irvine Foods, a company that features a nutritionally improved line of food products without compromising great taste. He recently established his eponymously named nonprofit organization, The Robert Irvine Foundation, in an effort to support military personnel and their families. In recent years he was honored with two very distinguished recognitions for his dedication to the armed services and our country’s heroes. He was first designated Honorary Chief Petty Officer by the U.S. Navy, and later that year awarded the Bob Hope Award for Excellence in Entertainment and Support of our Service Members, bestowed upon him by the Congressional Medal of Honor Society. Continuing his support of the military, Robert became the first celebrity chef to open a restaurant — aptly named Chef Robert Irvine’s Fresh Kitchen — at the Pentagon, in the fall of 2016. His other recent projects include the Robert Irvine Magazine in May 2016; the opening of a new Gold’s Gym in Largo, Florida, in January 2017; and the opening of a new restaurant in Las Vegas at the Tropicana in late 2017. For more information on Chef Robert Irvine, visit www.ChefIrvine.com.”
Why Listen:
Brian co-founded a wine business while on Active Duty, which is one of several “side hustles” in his life. Regardless of your interest in wine, entrepreneurship, or side hustles, this is a FANTASTIC interview. We talk about how you can use an existing product while bringing marketing and branding to the table to make it a business. In Brian’s case, he is redistributing wines from incredible vineyards under his own label, which means he doesn’t have to worry about creating and maintaining a product. We talk about how preparation happens well before the opportunity arises, about giving back, about using volunteering opportunities, about cultivating side pursuits while in the military and more.
About Brian:
Brian Retherford is currently serving in the US Army, where he is the team leader for a multi-function cyberspace operations team, and has served for 15 years. He is also the Founder of Claudine Wines, which is what we're going to spend most of our time talking about today. He started out at West Point, and has served in the Army since he graduated in 2004. He has an MBA from the MIT Sloan School of Management.
Why Listen:
The cannabis industry is absolutely exploding. In recent interviews I’ve talked with Veterans in the Crypto Currency / Blockchain space, as well as the Cyber Security space. Each of these industries seems to attract people who are passionate about the product or service, and a mission-driven culture. Well, in today’s interview, we talk about a very different industry that shares these same two characteristics: the marijuana industry. We talk about working in a stigmatized industry, how unique this field is given the current legislative environment, and how it’s not just an industry filled with stoners… there are legitimate operators, investors, and business people. And, we talk about why military Veterans should consider making this part of their career path.
About Cheriene:
Cheriene Griffith is Vice President Of Production at CannaCraft, a community oriented, sun-grown, sustainably farmed, Seed-to-shelf California cannabis producer & distributor. She started out at the Naval Academy, served in the Navy for five years, and has worked in Quality Assurance and Operations positions at the J.M. Smucker Company, the Crystal Geyser Water Company, La Tortilla Factory, CHEVOO, and more.
Evan Hafer is the Founder & CEO of Black Rifle Coffee, a small batch coffee roasting company. He started out at the University of Idaho, after which he spent 14 years in the U.S. Army as an infantryman, a Special Forces soldier, and a CIA contractor.I came across Evan in a 2016 Forbes Article about the Top 25 Veteran Founded Startups in America.
Nick Taranto is the Co-Founder & CEO of Plated, a company whose "Mission is to Help People Eat Better, and Live Better." Plated has raised over $55M in funding, and been featured in the Wall Street Journal, Forbes, NYT, Wired Magazine and more. He started out at Dartmouth College, after which he worked at KOMPIP Microfinance before going on to Harvard Business School. After HBS, he graduated from the Marine Corps' The Basic School, where he Drilled as an active reservist for 3 years. He also worked at Goldman Sachs as a Private Wealth Advisor prior to starting Plated.
Seth Jordan is the Founder & Chairman of Dog Tag Brewing Foundation, a brewery that provides the highest quality crafted beers that deliver a message of gratitude for the selfless sacrifice of our nation’s military. Dog Tag Brewing donates 100% of profits to benefit charities created or selected by Gold Star Families,the families of fallen warriors.
Todd is the Founder of Kill Cliff, maker of the recovery drink with the same name. Kill Cliff has about 40 employees and makes continuous donations to the Navy SEAL Foundation. Todd also serves as the CEO at BAM Worldwide, the leading provider of cash management technology for small to medium transportation companies. He is also the Founder & Chairman of Triserv Appraisal Management Solutions, a real estate appraisal management company. Todd started out in the Navy, where he served as a SEAL for four years. After his transition from the military, he held a variety of positions at Kroll Associates, United Rentals, and Jacobs Private Equity.
Steve started out at the Naval Academy, after which he served for 5 years as an officer in the Marine Corps. After the military, Steven joined IBM as a Sales Rep, and then earning his MBA at the Darden School of Business. After Business School, Steven joined the Marriott, Roy Rogers division, before moving on to PepsiCo’s Pizza Hut division, where after two years he became President & CEO of Pizza Hut. During his time as CEO, he introduced home-delivery as a distribution method, overtaking market share of rival Domino's Pizza within 2 years. Steve then moved to PepsiCo’s Frito-Lay division as President & CEO, and then promoted to PepsiCo president and COO before being named to CEO two years later. After his tenure at Pepsi as CEO, Steven served as the Dean of the Calloway School of Business and Accountancy and Babcock Graduate School of Management at Wake Forest University for six years.
“In the military we like to talk about, 'we accomplish more before 9am than the rest of the world.' If you take that thought into the civilian world, it's going to hurt you. There are really smart people out there and there is so much to be learned as you make the transition. Everyone has chosen to do something different - whether you're in the military or working for Chick-fil-a, or somewhere else. They're adding a lot of value where they are. So just keep in mind that - 'I can add value too in a unique way and I have a unique skill set to bring, but there are also a lot of people around me who are really smart and adding a lot of value too." – Mandy Psiaki
Mandy Psiaki is a Senior Team Lead at Chick-fil-A Corporate. She started out at West Point, and served in the Army for five years as a Finance Officer. She received her MBA from Colorado State University while still on Active Duty. She started her civilian career at Proctor & Gamble, where she worked for three months as an Associate Manager, Consumer and Market Knowledge. Before she transitioned to Chick-fil-A, where she has worked for nearly five years: starting as a Franchisee Selection Consultant, a Senior Franchisee Selection Consultant, and now her current role as Senior Team Lead, Specialized Training.
In this conversation, we cover a lot of topics, including:
QUESTION OF THE DAY: How can I make these episodes more valuable to active duty military personnel considering transitioning to the civilian world? Please let me know in the comments.
Scroll below for links and show notes…
“When I left Bain I reached out to a variety of folks… to explore what was out there. I kept in touch with those folks, and made a point to regularly get back in touch with people and see what they’re up to. It was after a meeting like that - we grabbed coffee and didn’t think much of it at the time, but he called me a few weeks later to let me know that Lyft was starting up in Atlanta. It was basically a lightening bolt that made me aware. It appeared and it appeared because I made contacts and maintained them." – Sam Bond
Sam Bond is a General Manager at Lyft - a company most listeners have probably used for their app which makes it simple for you to find a ride whenever you need one. Although only four years old, Lyft has raised $2B in funding, and has nearly 6k employees listed on LinkedIn. Sam started out at Princeton University and then served as an officer in the Marine Corps for 4 years. After his service, he attended the University of Virginia - Darden Graduate School of Business. He worked in consulting at Bain & Company as a Consultant and then Case Team Leader. He also worked at the Coca-Cola Company - first as a Director Supply Chain Strategy and then as a Group Director of Strategy and Portfolio Management.
In this conversation, we cover a lot of topics, including:
QUESTION OF THE DAY: How can I make these episodes more valuable to active duty military personnel considering transitioning to the civilian world? Please let me know in the comments.
Scroll below for links and show notes…
Katie Horgan is a the Senior Director of Operations at Crave Crush - a very interesting New York based Health & Wellness startup. She started out at the University of Southern California, where she earned her Bachelor of Arts in Political Science. After that she served for over six years in the Marine Corps, serving as a Platoon Commander, Company Commander, and Operations Officer, spending time as a convoy commander in Iraq and serving as part of a crisis response force in the pacific theater. When she transitioned from the military she went to Columbia Business School where she earned her MBA. From Business school she went to the NY-based startup, Plated, first as their Director of Operations & Logistics, and then as their Senior Director of Operations & Logistics.
